Publish Time: 2022-11-14 Origin: Site
Since its birth, the last second of November 11 has been the moment to witness the "miracle" of Double 11 consumption. But after 14 years, this year is the first Double 11 without final figures.
With the end of November 11, Tmall announced that its Double 11 this year was steady to good, the transaction scale is the same as last year. Jingdong, on the other hand, announced that its Double 11 this year surpassed the industry growth rate and set a new record, along with another record number of retail shopping users. However, they did not disclose the final transaction amount. In last year's Double Eleven, only these two e-commerce giants announced the report card of their own Double Eleven promotion.
It is not only the final report card that is fading away in the Double Eleven promotion, but also the constantly bouncing transaction figures, the flamboyant parties, the second-choice war of words, and even the server downtime at the peak of sales - the increasingly long cycle of the Double Eleven promotion also means that the miracle will eventually return to the routine, and the end of an era of frenzied consumption.